This corporate design for the urban gardening startup Myriad draws inspiration from the product’s iconic light arches, transforming them into a core design element. The resulting icon: a "tabula rasa" in bracket form serves as a framing device, symbolizing the infinite possibilities (a myriad) of what can take place between them. It acts as a metaphor for both the vast variety of plants that can grow from the product and the personalized experience each user can derive from it – whether as an agricultural revolution or a designer object. In both the logo and the product itself, it is the viewer or customer who fills the brackets with meaning.The addition of the article "a" recontextualizes Myriad within the English language, aiding pronunciation and underscoring the idea of individuality within abundance.